And we can’t do that if we have a paywall. We believe that’s an important part of building a more equal society. Vox is here to help everyone understand the complex issues shaping the world - not just the people who can afford to pay for a subscription. Second, we’re not in the subscriptions business. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on.įirst, advertising dollars go up and down with the economy. Most news outlets make their money through advertising or subscriptions. Will you support Vox’s explanatory journalism? Even then, there's another reason to avoid saying "drinking the Kool-Aid": it's just not accurate. Maybe you think enough time has passed since the massacre that sensitivity shouldn't be an issue. Al Tomkins at Poynter says that we shouldn't continue to tarnish Kool-Aid's name incorrectly.Mike Carter makes the obvious point that it trivializes the deaths to use the phrase at all.Phyllis Gardner says the meme is part of the continuing dehumanization of victims at Jonestown.Many of the strongest arguments to abandon the phrase come from San Diego State University's Jonestown Institute, including: With the evidence so clear, why did the phrase "drinking the Kool-Aid" emerge? Mental Floss suggests Kool-Aid's role as being a genericized name for all flavored drinks, the popularity of The Electric Kool-Aid Acid Test, and other factors made it easier to remember "Kool-Aid" than "Flavor Aid." Why it's worth correcting the Kool-Aid mistake And surviving witnesses said that Flavor Aid was the drink used, not Kool-Aid. The claim is repeated in the 1982 book Raven: The Untold Story of the Rev. Made by Jel-Sert, Flavor Aid appeared in one of the first newspaper reports on the massacre. The surprising thing is that all the sources on the massacre say the powder was the grape variety of another drink brand, Flavor Aid. Kool-Aid's association with Jonestown has turned into a common meme and saying:Īn Internet meme depicts the Kool-Aid man in relation to Jonestown. The phrase "drinking the Kool-Aid" refers to the 1978 Jonestown massacre, in which more than 900 people committed mass suicide by drinking a flavored drink mixed with Valium, chloral hydrate, cyanide, and Phenergan. But it's not just callous - it's inaccurate, too. You've probably heard someone say "drinking the Kool-Aid" - and maybe you've said it yourself.
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